diff --git a/src/iterator.rs b/src/iterator.rs
index d54fab7..7e74686 100644
--- a/src/iterator.rs
+++ b/src/iterator.rs
@@ -185,7 +185,7 @@ where
     type Item = Either<L::Item, R::Item>;
 
     fn next(&mut self) -> Option<Self::Item> {
-        Some(map_either!(self.inner, ref mut inner => inner.next()?))
+        Some(map_both!(self.inner, ref mut inner => inner.next()?))
     }
 
     fn size_hint(&self) -> (usize, Option<usize>) {
@@ -211,11 +211,11 @@ where
     }
 
     fn last(self) -> Option<Self::Item> {
-        Some(map_either!(self.inner, inner => inner.last()?))
+        Some(map_both!(self.inner, inner => inner.last()?))
     }
 
     fn nth(&mut self, n: usize) -> Option<Self::Item> {
-        Some(map_either!(self.inner, ref mut inner => inner.nth(n)?))
+        Some(map_both!(self.inner, ref mut inner => inner.nth(n)?))
     }
 
     fn collect<B>(self) -> B
@@ -275,11 +275,11 @@ where
     R: DoubleEndedIterator,
 {
     fn next_back(&mut self) -> Option<Self::Item> {
-        Some(map_either!(self.inner, ref mut inner => inner.next_back()?))
+        Some(map_both!(self.inner, ref mut inner => inner.next_back()?))
     }
 
     fn nth_back(&mut self, n: usize) -> Option<Self::Item> {
-        Some(map_either!(self.inner, ref mut inner => inner.nth_back(n)?))
+        Some(map_both!(self.inner, ref mut inner => inner.nth_back(n)?))
     }
 
     fn rfold<Acc, G>(self, init: Acc, f: G) -> Acc
diff --git a/src/lib.rs b/src/lib.rs
index 702f54c..73bd5bd 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -60,6 +60,8 @@ pub enum Either<L, R> {
 ///
 /// Syntax: `either::for_both!(` *expression* `,` *pattern* `=>` *expression* `)`
 ///
+/// Unlike [`map_both!`], this macro converges both variants to the type returned by the expression.
+///
 /// # Example
 ///
 /// ```
@@ -87,6 +89,53 @@ macro_rules! for_both {
     };
 }
 
+/// Evaluate the provided expression for both [`Either::Left`] and [`Either::Right`],
+/// returning an [`Either`] with the results.
+///
+/// This macro is useful in cases where both sides of [`Either`] can be interacted with
+/// in the same way even though the don't share the same type.
+///
+/// Syntax: `either::map_both!(` *expression* `,` *pattern* `=>` *expression* `)`
+///
+/// Unlike [`for_both!`], this macro returns an [`Either`] with the results of the expressions.
+///
+/// # Example
+///
+/// ```
+/// use either::Either;
+///
+/// struct Wrapper<T>(T);
+///
+/// fn wrap(
+///     owned_or_borrowed: Either<String, &'static str>,
+/// ) -> Either<Wrapper<String>, Wrapper<&'static str>> {
+///     either::map_both!(owned_or_borrowed, s => Wrapper(s))
+/// }
+/// ```
+///
+/// ```
+/// use either::Either;
+///
+/// fn widen(x: Either<i32, u32>) -> Either<i64, u64> {
+///     either::map_both!(x => x.into())
+/// }
+/// ```
+#[macro_export]
+macro_rules! map_both {
+    ($value:expr, $pattern:pat => $result:expr) => {
+        match $value {
+            $crate::Either::Left($pattern) => $crate::Either::Left($result),
+            $crate::Either::Right($pattern) => $crate::Either::Right($result),
+        }
+    };
+    ($name:ident => $result:expr) => {
+        match $name {
+            $crate::Either::Left($name) => $crate::Either::Left($result),
+            $crate::Either::Right($name) => $crate::Either::Right($result),
+        }
+    };
+}
+
 /// Macro for unwrapping the left side of an [`Either`], which fails early
 /// with the opposite side. Can only be used in functions that return
 /// `Either` because of the early return of `Right` that it provides.
@@ -130,15 +179,6 @@ macro_rules! try_right {
     };
 }
 
-macro_rules! map_either {
-    ($value:expr, $pattern:pat => $result:expr) => {
-        match $value {
-            Left($pattern) => Left($result),
-            Right($pattern) => Right($result),
-        }
-    };
-}
-
 mod iterator;
 pub use self::iterator::IterEither;
 
@@ -240,7 +280,7 @@ impl<L, R> Either<L, R> {
     /// assert_eq!(right.as_ref(), Right(&"some value"));
     /// ```
     pub fn as_ref(&self) -> Either<&L, &R> {
-        map_either!(self, inner => inner)
+        map_both!(self, inner => inner)
     }
 
     /// Convert `&mut Either<L, R>` to `Either<&mut L, &mut R>`.
@@ -262,7 +302,7 @@ impl<L, R> Either<L, R> {
     /// assert_eq!(right, Right(123));
     /// ```
     pub fn as_mut(&mut self) -> Either<&mut L, &mut R> {
-        map_either!(self, inner => inner)
+        map_both!(self, inner => inner)
     }
 
     /// Convert `Pin<&Either<L, R>>` to `Either<Pin<&L>, Pin<&R>>`,
@@ -270,7 +310,7 @@ impl<L, R> Either<L, R> {
     pub fn as_pin_ref(self: Pin<&Self>) -> Either<Pin<&L>, Pin<&R>> {
         // SAFETY: We can use `new_unchecked` because the `inner` parts are
         // guaranteed to be pinned, as they come from `self` which is pinned.
-        unsafe { map_either!(Pin::get_ref(self), inner => Pin::new_unchecked(inner)) }
+        unsafe { map_both!(Pin::get_ref(self), inner => Pin::new_unchecked(inner)) }
     }
 
     /// Convert `Pin<&mut Either<L, R>>` to `Either<Pin<&mut L>, Pin<&mut R>>`,
@@ -281,7 +321,7 @@ impl<L, R> Either<L, R> {
         // to be pinned, as they come from `self` which is pinned, and we never
         // offer an unpinned `&mut L` or `&mut R` through `Pin<&mut Self>`. We
         // also don't have an implementation of `Drop`, nor manual `Unpin`.
-        unsafe { map_either!(Pin::get_unchecked_mut(self), inner => Pin::new_unchecked(inner)) }
+        unsafe { map_both!(Pin::get_unchecked_mut(self), inner => Pin::new_unchecked(inner)) }
     }
 
     /// Convert `Either<L, R>` to `Either<R, L>`.
@@ -523,7 +563,7 @@ impl<L, R> Either<L, R> {
         L: IntoIterator,
         R: IntoIterator<Item = L::Item>,
     {
-        map_either!(self, inner => inner.into_iter())
+        map_both!(self, inner => inner.into_iter())
     }
 
     /// Borrow the inner value as an iterator.
@@ -546,7 +586,7 @@ impl<L, R> Either<L, R> {
         for<'a> &'a L: IntoIterator,
         for<'a> &'a R: IntoIterator<Item = <&'a L as IntoIterator>::Item>,
     {
-        map_either!(self, inner => inner.into_iter())
+        map_both!(self, inner => inner.into_iter())
     }
 
     /// Mutably borrow the inner value as an iterator.
@@ -577,7 +617,7 @@ impl<L, R> Either<L, R> {
         for<'a> &'a mut L: IntoIterator,
         for<'a> &'a mut R: IntoIterator<Item = <&'a mut L as IntoIterator>::Item>,
     {
-        map_either!(self, inner => inner.into_iter())
+        map_both!(self, inner => inner.into_iter())
     }
 
     /// Converts an `Either` of `Iterator`s to be an `Iterator` of `Either`s
@@ -599,7 +639,7 @@ impl<L, R> Either<L, R> {
         L: IntoIterator,
         R: IntoIterator,
     {
-        IterEither::new(map_either!(self, inner => inner.into_iter()))
+        IterEither::new(map_both!(self, inner => inner.into_iter()))
     }
 
     /// Borrows an `Either` of `Iterator`s to be an `Iterator` of `Either`s
@@ -623,7 +663,7 @@ impl<L, R> Either<L, R> {
         for<'a> &'a L: IntoIterator,
         for<'a> &'a R: IntoIterator,
     {
-        IterEither::new(map_either!(self, inner => inner.into_iter()))
+        IterEither::new(map_both!(self, inner => inner.into_iter()))
     }
 
     /// Mutably borrows an `Either` of `Iterator`s to be an `Iterator` of `Either`s
@@ -649,7 +689,7 @@ impl<L, R> Either<L, R> {
         for<'a> &'a mut L: IntoIterator,
         for<'a> &'a mut R: IntoIterator,
     {
-        IterEither::new(map_either!(self, inner => inner.into_iter()))
+        IterEither::new(map_both!(self, inner => inner.into_iter()))
     }
 
     /// Return left value or given value
@@ -1066,7 +1106,7 @@ impl<T> Either<T, T> {
     where
         F: FnOnce(T) -> M,
     {
-        map_either!(self, t => f(t))
+        map_both!(self, t => f(t))
     }
 }
 
@@ -1078,7 +1118,7 @@ impl<L, R> Either<&L, &R> {
         L: Clone,
         R: Clone,
     {
-        map_either!(self, inner => inner.clone())
+        map_both!(self, inner => inner.clone())
     }
 
     /// Maps an `Either<&L, &R>` to an `Either<L, R>` by copying the contents of
@@ -1088,7 +1128,7 @@ impl<L, R> Either<&L, &R> {
         L: Copy,
         R: Copy,
     {
-        map_either!(self, inner => *inner)
+        map_both!(self, inner => *inner)
     }
 }
 
@@ -1100,7 +1140,7 @@ impl<L, R> Either<&mut L, &mut R> {
         L: Clone,
         R: Clone,
     {
-        map_either!(self, inner => inner.clone())
+        map_both!(self, inner => inner.clone())
     }
 
     /// Maps an `Either<&mut L, &mut R>` to an `Either<L, R>` by copying the contents of
@@ -1110,7 +1150,7 @@ impl<L, R> Either<&mut L, &mut R> {
         L: Copy,
         R: Copy,
     {
-        map_either!(self, inner => *inner)
+        map_both!(self, inner => *inner)
     }
 }