diff --git a/src/runtime/shell/builtin/touch.rs b/src/runtime/shell/builtin/touch.rs
index 95ae1398deee..36ef0c89ef08 100644
--- a/src/runtime/shell/builtin/touch.rs
+++ b/src/runtime/shell/builtin/touch.rs
@@ -349,17 +349,20 @@ pub struct Opts {}
 
 impl FlagParser for Opts {
     fn parse_long(&mut self, flag: &[u8]) -> Option<ParseFlagResult> {
-        match flag {
-            b"--no-create" => Some(ParseFlagResult::Unsupported(unsupported_flag(
-                b"--no-create",
-            ))),
+        // `--option=VALUE` spells the same option as `--option VALUE`.
+        let (name, value) = match bun_core::strings::split_once_char(flag, b'=') {
+            Some((name, value)) => (name, Some(value)),
+            None => (flag, None),
+        };
+        match name {
+            b"--no-create" if value.is_none() => Some(ParseFlagResult::Unsupported(
+                unsupported_flag(b"--no-create"),
+            )),
             b"--date" => Some(ParseFlagResult::Unsupported(unsupported_flag(b"--date"))),
             b"--reference" => Some(ParseFlagResult::Unsupported(unsupported_flag(
                 b"--reference=FILE",
             ))),
-            b"--time" => Some(ParseFlagResult::Unsupported(unsupported_flag(
-                b"--reference=FILE",
-            ))),
+            b"--time" => Some(ParseFlagResult::Unsupported(unsupported_flag(b"--time"))),
             _ => None,
         }
     }
diff --git a/test/js/bun/shell/commands/touch.test.ts b/test/js/bun/shell/commands/touch.test.ts
new file mode 100644
index 000000000000..c8eebab58f9a
--- /dev/null
+++ b/test/js/bun/shell/commands/touch.test.ts
@@ -0,0 +1,54 @@
+import { $ } from "bun";
+import { describe, expect } from "bun:test";
+import { createTestBuilder } from "../test_builder";
+const TestBuilder = createTestBuilder(import.meta.path);
+
+$.nothrow();
+
+describe.concurrent("bunshell touch", () => {
+  describe("unsupported options are reported under the name they were given", () => {
+    // option as typed -> how the error names it (--reference's usage suffix predates this table)
+    const unsupported = {
+      "--no-create": "--no-create",
+      "--date": "--date",
+      "--reference": "--reference=FILE",
+      "--time": "--time",
+      // --date, --reference and --time take a value, which GNU touch also accepts as `--option=VALUE`.
+      "--date=@0": "--date",
+      "--date=": "--date",
+      "--reference=other": "--reference=FILE",
+      "--time=atime": "--time",
+      "-a": "-a",
+      "-c": "-c",
+      "-d": "-d",
+      "-h": "-h",
+      "-m": "-m",
+      "-r": "-r",
+      "-t": "-t",
+    };
+
+    for (const [option, reported] of Object.entries(unsupported)) {
+      TestBuilder.command`touch ${option} file`
+        .ensureTempDir()
+        .quiet()
+        .stdout("")
+        .stderr(`touch: unsupported option, please open a GitHub issue -- ${reported}\n`)
+        .exitCode(1)
+        .doesNotExist("file")
+        .runAsTest(option);
+    }
+  });
+
+  describe("options that take no value do not accept one", () => {
+    // `--no-create` is a plain flag, so `--no-create=VALUE` is not a spelling of it. Which bytes the
+    // illegal option message quotes is up to the shared flag parser, so only the classification is pinned.
+    TestBuilder.command`touch --no-create=1 file`
+      .ensureTempDir()
+      .quiet()
+      .stdout("")
+      .stderr(stderr => expect(stderr).toStartWith("touch: illegal option -- "))
+      .exitCode(1)
+      .doesNotExist("file")
+      .runAsTest("--no-create=1");
+  });
+});